RAW is not just a restaurant. It's a stage—where taste, sound, fashion, and luxury all perform together.
We are a bold, refined rebrand of the formerly beloved Back to Brooklyn, reimagined for the elite, the curious, and the aesthetic-driven. RAW transforms Ottawa's dining culture with an unapologetic celebration of sensual raw cuisine, champagne rituals, and after-dark nightlife—all under one immersive brand.
Brand Philosophy
Fresh. Sexy. Raw.
The name RAW is intentionally provocative yet minimal. It communicates freshness, honesty, sensuality, and edge. It perfectly captures our culinary focus—oysters, tartares, crudo, and raw fish—while extending metaphorically into music (raw beats), human connection (raw energy), and presentation (unfiltered style).
Uncooked. Unfiltered. Unapologetic.
We embrace what makes us different. Our food is raw, our energy is unfiltered, and our approach is unapologetic. We're not trying to be everything to everyone—we're creating something specific, something bold, something that speaks to those who appreciate the finer things in life.
Where the Ice Melts Into Music.
From the crushed ice under our oysters to the chill house beats that fill our space, RAW is where luxury meets rhythm. Every element—from our champagne service to our DJ selections—is curated to create a seamless sensory experience.
The Dual Experience
RAW Lounge (Day–Evening)
Brunch Towers & Tartares
Curated cocktails, happy hour oysters, and a sophisticated daytime atmosphere. Our patio becomes a stage for the oyster shucking spectacle, with live DJs providing the perfect soundtrack for champagne sipping and social connection.
Signature Elements:
- 2Buck Shuck & Raw Towers with regional oyster selections
- Artful tartare program featuring Wagyu, Salmon, Tuna, and Beet
- Flatbreads & Brunch Boards with upscale flourishes
- Champagne focus with RAW floats and bottle service
- House music vibe with sax-laced chill house
RAW After Dark (Thu–Sun Nights)
DJ-Led Superclub Energy
Bottle service, upscale dress code, and curated nightlife that transforms our space into Ottawa's most sophisticated evening destination. Deep house, tech house, and progressive beats create an immersive experience.
Nightlife Elements:
- Live DJ performances with professional lighting
- VIP bottle service with exclusive tables
- RAW Luxury Platter specials
- Mood lighting and fog effects
- Enforced upscale dress code
Design Aesthetic
Visual Identity
Minimalist and bold, moving away from casual or vintage diner vibes to embrace a look that's more Ibiza lounge meets Parisian seafood bar.
Color Palette:
- Primary: Matte Black, Crisp White
- Accent: Chrome/Silver, Champagne Gold, Ice Blue
Textures:
- Crushed ice, slate plates, glass, leather
- Soft candlelight, champagne bubbles
- Sea salt, linen, metallics
Typography & Branding
Clean, geometric sans-serif fonts for menus and signage, with a stylized wordmark for "RAW" logo in all caps. Our visual identity is designed to be punchy, versatile, and memorable.
Brand Applications:
- Menu design and presentation
- DJ flyers and event materials
- Champagne tower displays
- Social media and digital presence
Our Audience
High-Earning Urban Professionals
Successful individuals who appreciate quality, atmosphere, and sophisticated experiences. They value exclusivity and are willing to invest in premium dining and entertainment.
Media Influencers
Content creators and trendsetters who seek Instagram-worthy moments and shareable experiences. RAW provides the perfect backdrop for social media content.
Nightlife Connoisseurs
Experienced club-goers who appreciate curated music, professional service, and upscale atmosphere. They understand the difference between a bar and an experience.
Champagne Lovers
Discerning drinkers who appreciate fine bubbles, proper service, and the ritual of champagne consumption. They understand that champagne is not just a drink—it's a lifestyle.
Service Culture
Professional & Poised
Our team embodies the refined, fashion-forward, and aspirational aesthetic of RAW. Every guest interaction begins with a visual impression, and our staff must represent the luxury lifestyle experience we offer.
Visually Curated
Guests are treated like royalty with white-glove service standards. Our internal photo standards ensure every moment is camera-ready, and our staff appearance contributes to the photography, ambiance, and emotional narrative.
Exclusivity & Control
We enforce upscale dress codes, maintain VIP protocols, and curate DJ guest lists. Our VIP supervisor ensures the energy of the space remains undisturbed while maintaining an elegant, non-confrontational presence.
Why RAW Stands Out
Raw Food Focus
First venue in Ottawa to elevate raw dining & drinks to a luxury experience. Our focus on oysters, tartares, crudo, and caviar creates a unique culinary proposition.
Instagram Momentum
Share-worthy dishes, towers, and DJ brunches designed for social media. Every element is crafted to be visually stunning and shareable.
Dual Revenue Model
Lounge (day) + Superclub (night) creates multiple revenue streams and appeals to different audiences throughout the day.
Training & Culture
White-glove service, internal photo standards, and a team that understands the importance of presentation and experience delivery.
Influencer Buzz
Launch strategy embedded with social partnerships and influencer collaborations to create organic buzz and brand awareness.
Experience the Vision
RAW is not about evolving Back to Brooklyn—it's about transcending it. We've drawn a line in the sand: this is experience-first, not just food-first. Every detail is designed for social connection, atmosphere, and unforgettable moments.